» Marketing
Print Sources Available Courtesy of Steely Library
General Guides and Demographic Sources
- ACCRA COST OF LIVING INDEX
- Location: REF HB 235 .U6 Coverage: quarterly This serial publication measures relative price levels for both consumer goods and services in 325 urban areas. It does not, however, attempt to gauge inflation or account for tax differences in the areas covered.
- EDITOR AND PUBLISHER MARKET GUIDE
- Location: REF HF 5905 .E38 Coverage: annual Statistical data for U.S. and Canadian cities publishing one or more daily newspapers; individual market surveys for U.S. cities and counties, including current population estimates, retail sales information, per capita income, disposable income. Newspaper circulation figures.
- MARKET SHARE REPORTER
- Location: REF HF 5410 .M35 Coverage: annual A compilation of market share reports on companies, products and services. There are four broad categories: corporate market shares, institutional shares, broad market shares, and product/commodity/service/facility shares. It includes five indexes and an appendix with SIC Codes.
- SRDS LIFESTYLE MARKET ANALYST
- Location: REF HF 5415.33 .U6 L54 Coverage: annual A resource combining demographic, geographic, and lifestyle information from over eight million households.
Advertising and Media Information
- BROADCASTING/CABLECASTING YEARBOOK
- Location: REF HE 8689 .B77 Coverage: annual Profile of TV (network and cable) and radio stations in the U.S. and Canada, organized by state and city; directory for all aspects of broadcasting (trade associations, market research firms); includes ownership, programming and rate information; range of metro area stations by county.
- GALE DIRECTORY OF PUBLICATIONS AND BROADCAST MEDIA
- Location: REF Z 6951 .A97 Coverage: annual Geographic directory (by state, then city) of newspapers, general and trade magazines published in the United States and Canada; circulation figures and advertising rates are included; map of each state with daily newspaper cities marked; some state census statistics. Special indexes of agricultural publications, foreign language publications, radio station formats.
- LNA MULTI-MEDIA REPORTS
- Location: REF HF 5802 .A3x Coverage: annual Ad $ Summary: Lists top 100 advertisers; top 1,000 companies and expenditure in each media category; index of brands with total advertising expenditures and percentage of class statistics; extensive brand/parent company listings.
- STANDARD DIRECTORY OF ADVERTISERS
- Location: REF HF 5805 .S7 Coverage: annual $75,000 minimum annual advertising expenditure criteria for inclusion in directory (not size or type of company); identifies types of media used by a company for advertising, the advertising agencies employed and annual advertising budget; trade name index (35,000 names).
- STANDARD RATE AND DATA SERVICE: Consumer Magazine and Agri-Media
- Location: REF HF 5905 .S725 Coverage: monthly U.S. and international consumer magazines data regarding markets, circulation, advertising policies and rates; metro and state demographic characteristics (age, sex, income, expenditure breakdowns); metro rankings. Both serve as magazine directories as well.
Electronic Databases and Indexes Available Courtesy of Steely Library
Business Databases and Indexes This is just one small list of available databases and indexes for your subject. Feel free to browse the general list, to locate additional databases that could be pertinent to your research needs.updated on 01/21/04
