Research Guides: Marketing

What are you trying to find?

Marketing Articles in Magazines, Journals, and Newspapers

These are suggestions only and do not reflect the full range of materials that may be useful to you. For additional assistance, Ask Steely Library!

Business Source Premier
Provides full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Also includes country economic reports from the EIU, Global Insight, ICON Group and CountryWatch and detailed company profiles. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses. Provided by the KYVL. Includes such Marketing titles as Marketing Magazine, Marketing Management Journal, Marketing Research, and Marketing Theory .
Coverage: Varies based on journal, updated daily
Business Source Premier Tutorials
ABI/Inform
Search nearly 3,000 worldwide business periodicals available in full-text for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Expanded international coverage. Access to information on 60,000+ companies with business and executive profiles. Includes such Marketing titles as Academy of Marketing Studies Journal , The Journal of Business & Industrial Marketing , Journal of Marketing Theory and Practice, and The Quarterly Review of Marketing.
Coverage: 1971 - present
ABI/Inform Tutorials
LexisNexis Academic
Features more than 6,000 full-text sources, including foreign and U.S. newspapers (among them The New York Times ) magazines and trade journals, broadcast transcripts, company financial information, industry and market news, federal and state case law, law reviews, medical news and abstracts, and state and country profiles. Includes such Marketing titles as American Demographics, Marketing Business Weekly, MARKETING RESEARCH: A Magazine of Management & Applications TM, Marketing Trends Publications, and Marketing Weekly News.
LexisNexis Academic Tutorials
Academic Search Premier
Academic Search Premier Mobile
Contains full text articles from nearly 4,600 journals, including more than 3,900 peer-reviewed titles. In addition to the full text, this database offers indexing and abstracts for all 8,144 journals in the collection. PDF back files to 1975 or further are available for well over one hundred journals, and searchable cited references are provided for 1,000 titles. The majority of full text titles are available in native (searchable) PDF, or scanned-in-color.
Provided by the KYVL
JSTOR : the Scholarly Journal Archive
An archive of journals that spans many disciplines. Provides high-resolution, scanned images of journal issues and pages as they were originally designed, printed, and illustrated. Includes such Marketing titles as The Journal of Consumer Research (1974-2004), Journal of International Marketing (1993-2004), and Journal of Public Policy & Marketing (1983-2004).
JSTOR : the Scholarly Journal Archive Tutorials

The Marketing Research Guide is maintained by Andrea Brooks. Suggestions and comments are welcome.