Northern Kentucky University

Marketing Books & Media

These are suggestions only and do not reflect the full range of materials that may be useful to you. For additional assistance, Ask Steely Library!

For locating specific items, including videos in the Media Collection, using the library's catalog, NKUIRE, is recommended. Keyword, Author, Title, and Subject are among the ways you can search.

For Non-Print Media (videos, DVDs, CDs, slides, etc.), Consider the “Media Searches” tab atop the NKUIRE search page.

WorldCat is the world's most comprehensive bibliography, with more than 49 million bibliographic records representing 400 languages. Covers information from 2100 B.C.E. to the present. Includes holdings information from libraries across the world. Now includes the Library of Congress Subject Headings as its thesaurus. If Steely Library does not own a title, it may be requested through SourceFinder.

Browsing for books in Steely's Reference and Circulating collections can be very useful.

For Marketing, the following call number areas are suggested:

• HB801-843 - Consumption. Demand
• HB848-3697 - Demography. Population. Vital events
• HD59-59.6 - Public relations. Industrial publicity
• HD6977-7080 - Cost and standard of living
• HD9000-9999 - Special industries and trades
• HF5410-5417.5 - Marketing. Distribution of products
• HF5419-5422 - Wholesale trade
• HF5429.7-5430.6 - Shopping centers. Shopping malls
• HF5437-5444 - Purchasing. Selling. Sales personnel. Sales executives
• HF5460-5469.5 - Department stores. Mail order business. Supermarkets. Convenience stores.
• HF5801-6182 - Advertising