Visualizing Sociology in Everyday Life

10. What race comes to mind when you hear the word “American”?

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What race comes to mind when you hear the word "American"?
photo: Chris Caldeira

Does this sign play on an unconscious assumption many people hold that Americans are white? According to the Asian American Hotel Owners Association, in the United States an estimated 50 percent of all motels are owned by people of Asian (most notably Indian) origin. While those motel owners are not classified as white, as Asian Americans, they are American.

 

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